Global donation-based crowdfunding landscape has evolved significantly and one of the most interesting developments is its growing relationship with Corporate Social Responsibility (CSR).
CSR is a widely accepted and recognized concept in the corporate world. However, there are still a lot of corporations and large companies which face difficulties in implementing action plans in their daily activities. The result is a gap between theory and effective results.
Smaller businesses tend to understand the importance of supporting the communities they serve more while corporates have been slow on the uptake. But recently, Solvay Group placed itself as a trendsetter by becoming the first corporate in Thailand to rely on crowdfunding to make a difference in its local community.
Solvay Group, as a part of its CSR program, raised 40,000 baht through its own crowdfunding campaign which will entirely go towards #DEATHBYPLASTIC campaign, both currently hosted on Weeboon.
It’s not the first time Solvay Group gets involved in fighting with plastic waste in Thailand. A few weeks ago, 40 Solvay employees participated in the world cleanup day at the Chao Phraya river in Bangkok where 7,000 pieces were collected along 6 km resulting in 132 kg of solid waste been cleaned up in only 1 hour !
CSR engagement is a very mature market that will start to become more grassroots, with employees getting more involved in decisions on projects to support. The model of the future way to do CSR is all about following the trends of the crowd. This is already happening on Weeboon with people showing what they want funded… And this is exactly where the corporates should be looking to further their CSR.
Weeboon provides simple ideas to achieve easily and effectively key CSR objectives to help companies of all sizes to make a significative impact in their environmental, educational, healthcare or societal goals.
